How Packaging & Labelling Affects Consumer Buying...
Your Product: Revolutionise Your Sales Strategy. The fundamental power of packaging & labelling is marketability and presentation. The first challenge...
Your Product: Revolutionise Your Sales Strategy. The fundamental power of packaging & labelling is marketability and presentation. The first challenge of selling is to have a product which is eye-catching. Around ⅓ of consumer choice is determined by packaging alone. Choices made by the producer can go a long way to presenting a brand as economically-conscious, trustworthy or luxury.
There are four main visual elements to packaging:
Packaging is key at the point of sale. It caterers to a range of motivations for buying. For example, a food product’s packaging appearing untampered with and clean is essential in reassuring the customer in some industries. The Sovereign range of heat-shrink sleeving systems includes highly advanced and innovative full-body and tamper-evident sleevers covering a wide speed range.
Regulatory compliance, both with food and other products, is also a factor in packaging. With so much importance attributed to this mode of product presentation, you need to trust the machinery that you use to print. With Sovereign’s labelling machines, modifiable for a range of requirements, you can trust that the information that you need to give to your consumers will be professionally and efficiently applied.
To find out more about how our machines can revolutionise and simplify your packaging & labelling needs, contact Sovereign today or browse our website for more info. https://sovereign-labelling.co.uk/contact/
Interested in Sovereign Labelling adding its trusted and proven engineering expertise to your machine labelling requirements?
Get in touch today and we will be back to you quickly to discuss how our meticulous attention to detail can bring engineering innovation to your business.