How Packaging & Labelling Affects Consumer Buying Choices

Your Product: Revolutionise Your Sales Strategy. The fundamental power of packaging & labelling is marketability and presentation. The first challenge of selling is to have a product which is eye-catching. Around ⅓ of consumer choice is determined by packaging alone. Choices made by the producer can go a long way to presenting a brand as economically-conscious, trustworthy or luxury. 


There are four main visual elements to packaging:

  1. The Logo – This is key for recalling emotions that associate with a brand if the connection is positive. The logo is key in forming long term customer relationships
  2. Package Colour – This helps to position a brand by influencing the emotional connection to a product, as well as allowing initial opinions of the product to be formed. There are many colour psychology resources available which can help guide your choice.
  3. Typography –  This is key in conveying the important information (nutritional, recycling, safety warnings), so something which is easily scannable and legible is vital.
  4. Unique package design – If your product is luxury, then high-quality packaging could lead to a secondary, word-of-mouth selling opportunity. 


Packaging is key at the point of sale. It caterers to a range of motivations for buying. For example, a food product’s packaging appearing untampered with and clean is essential in reassuring the customer in some industries. The Sovereign range of heat-shrink sleeving systems includes highly advanced and innovative full-body and tamper-evident sleevers covering a wide speed range.

Regulatory compliance, both with food and other products, is also a factor in packaging. With so much importance attributed to this mode of product presentation, you need to trust the machinery that you use to print. With Sovereign’s labelling machines, modifiable for a range of requirements, you can trust that the information that you need to give to your consumers will be professionally and efficiently applied. 


To find out more about how our machines can revolutionise and simplify your packaging & labelling needs, contact Sovereign today or browse our website for more info.

Man inspecting Packaging & Labelling

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