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Craft beer means tailored consumer choice. It means small independent breweries with a dedicated focus on flavour and quality over quantity. A commitment to making great beer alongside inventive and memorable brand identities, constantly changing and developing in order to keep abreast of market development.
While the official definition of a craft beer changes by market, they are all characterised by bold flavours and independent marketing.
Where the flavours of craft beer are boundary-pushing, breweries are released into a similar world of opportunity with their craft beer labels. From bright, dynamic colours to artistic illustration, craft beer shelves pop with creativity, in contrast to the brand-focused bottles of big breweries. Location, flavour, even optimal season for drinking can be conveyed with well-focused choices.
When considering craft beer labelling, the questions you ask about your beer, brewery and brand should cover the following:
Essentially, your brand identity will be complex, but your craft beer labels must take cues from this. Choosing bright, muted, or culturally-associated colours is one way of conveying this identity. Furthermore, a clearly displayed brand name could be secondary to a great label if your design is bold and unique. Maybe a unique or unexpected texture could be used, such as paper, or a matte, glossy or metalised film. A wood veneer or clear film could also catch the eye of a customer scanning the shelf.
Understanding how competitors do this by looking at their marketing is useful. Particularly notable brands for their unique labelling include:
The UK Government has guidelines on food labelling, (https://www.gov.uk/food-labelling-and-packaging/food-labelling-what-you-must-show) however, we have summarised the advice for you below.
This is all the must-have information that needs to be included on a label:
Your information must NOT be false or misleading, in any sense, on any of the above elements.
Sovereign Labeling can help deliver your packaging vision. Our wide range of machine capabilities means that we can assist your labelling, on the bottle-neck or using a wrap-around solution. Our expertise in labelling means that we can endeavour to fulfill any requirements you may have. Contact us below to find out more.
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